//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Case study"
~person:"Bonatti, Alessandro"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Non-commercial literature"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internet-Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
11
Online-Marketing
11
Advertising
8
Competition
8
Werbung
8
Matching
7
Preismanagement
7
Pricing strategy
7
Wettbewerb
6
Data
5
Digital Platforms
5
Digital platform
5
Digitale Plattform
5
Digitalisierung
5
Digitization
5
E-commerce
5
Electronic Commerce
5
Preisdifferenzierung
5
Price Discrimination
5
Price discrimination
5
Theorie
5
Theory
5
Auction
4
Auction theory
4
Auctions
4
Auktion
4
Auktionstheorie
4
Internet-Auktion
4
Managed Advertising Campaigns
4
Online auction
4
AutomatedBidding
3
Communication media
3
Kommunikationsmedien
3
Stability of equilibrium
3
Stabilität eines Gleichgewichts
3
Data protection
2
Database
2
Datenbank
2
Datenschutz
2
Privacy
2
more ...
less ...
Online availability
All
Free
5
Undetermined
3
Type of publication
All
Book / Working Paper
8
Article
3
Type of publication (narrower categories)
All
Case study
Aufsatz in Zeitschrift
Non-commercial literature
Arbeitspapier
8
Graue Literatur
8
Working Paper
8
Article in journal
3
Conference paper
1
Konferenzbeitrag
1
more ...
less ...
Language
All
English
11
Author
All
Bonatti, Alessandro
Tucker, Catherine
27
Dwivedi, Yogesh Kumar
23
Law, Chun Hung Roberts
22
Goldfarb, Avi
18
Edelman, Benjamin
16
Rita, Paulo
16
Skiera, Bernd
16
Decarolis, Francesco
15
Harrigan, Paul
15
Filieri, Raffaele
14
Hudders, Liselot
14
Ko, Eunju
14
Bigné Alcañiz, J. Enrique
13
Ghose, Anindya
13
Loureiro, Sandra Maria Correia
13
Pauwels, Koen
13
Pelsmacker, Patrick de
13
Wilbur, Kenneth C.
13
Grewal, Dhruv
12
Jansen, Bernard J.
12
Karjaluoto, Heikki
12
Kumar, Vikas
12
Michaelidou, Nina
12
Okumus, Fevzi
12
Penta, Antonio
12
Smith, Katherine Taken
12
Bergemann, Dirk
11
Choi, Yung Kyun
11
Dens, Nathalie
11
Fesenmaier, Daniel R.
11
Jerath, Kinshuk
11
Reijmersdal, Eva A. van
11
Sahni, Navdeep S.
11
Stephen, Andrew T.
11
Vrontis, Demetris
11
Whinston, Andrew B.
11
Xiang, Zheng
11
Adena, Maja
10
Ahuja, Vandana
10
more ...
less ...
Published in...
All
Cowles Foundation discussion paper
5
Discussion papers / CEPR
2
American economic journal : a journal of the American Economic Association
1
Discussion paper / Centre for Economic Policy Research
1
Marketing letters : a journal of research in marketing
1
The Rand journal of economics
1
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How do digital advertising auctions impact product prices?
Bergemann, Dirk
;
Bonatti, Alessandro
;
Wu, Nicholas
-
2023
Persistent link: https://www.econbiz.de/10014317571
Saved in:
2
Managed campaigns and data-augmented auctions for digital advertising
Bergemann, Dirk
;
Bonatti, Alessandro
;
Wu, Nicholas
-
2023
Persistent link: https://www.econbiz.de/10014317631
Saved in:
3
Data, competition, and digital platforms
Bergemann, Dirk
;
Bonatti, Alessandro
-
2022
Persistent link: https://www.econbiz.de/10013464241
Saved in:
4
How do digital advertising auctions impact product prices?
Bergemann, Dirk
;
Bonatti, Alessandro
;
Wu, Nianqiang
-
2023
Persistent link: https://www.econbiz.de/10014329135
Saved in:
5
Managed campaigns and data-augmented auctions for digital advertising
Bergemann, Dirk
;
Bonatti, Alessandro
;
Wu, Nianqiang
-
2023
Persistent link: https://www.econbiz.de/10014281869
Saved in:
6
Selling cookies Dirk Bergemann; Alessandro Bonatti
Bergemann, Dirk
;
Bonatti, Alessandro
-
2013
-
rev.
Persistent link: https://www.econbiz.de/10010199088
Saved in:
7
Targeting in advertising markets : implications for offline vs. online media
Bergemann, Dirk
;
Bonatti, Alessandro
-
2010
-
Rev.
Persistent link: https://www.econbiz.de/10008656791
Saved in:
8
Selling cookies
Bergemann, Dirk
;
Bonatti, Alessandro
- In:
American economic journal : a journal of the American …
7
(
2015
)
3
,
pp. 259-294
Persistent link: https://www.econbiz.de/10011325833
Saved in:
9
How do firms make money selling digital goods online?
Lambrecht, Anja
;
Goldfarb, Avi
;
Bonatti, Alessandro
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 331-341
Persistent link: https://www.econbiz.de/10010401317
Saved in:
10
Targeting in advertising markets : implications for offline versus online media
Bergemann, Dirk
;
Bonatti, Alessandro
- In:
The Rand journal of economics
42
(
2011
)
3
,
pp. 417-443
Persistent link: https://www.econbiz.de/10009377458
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->