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type_genre:"Case study"
~person:"Bonatti, Alessandro"
~type_genre:"Konferenzbeitrag"
~type_genre:"Non-commercial literature"
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Search: subject_exact:"Internet-Marketing"
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Internet marketing
9
Online-Marketing
9
Advertising
7
Competition
7
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7
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6
Preismanagement
6
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6
Data
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Auction theory
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Bonatti, Alessandro
Decarolis, Francesco
11
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10
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10
Adena, Maja
9
Bergemann, Dirk
9
Edelman, Benjamin
9
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8
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7
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Claussen, Jörg
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Huck, Steffen
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Lindstädt-Dreusicke, Nadine
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Olbrich, Rainer
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Ryan, Damian
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Sarracino, Francesco
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Seiler, Stephan
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Bart, Yakov
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Calvano, Emilio
3
Ceyp, Michael H.
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Cholodilin, Konstantin Arkadʹevič
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Cowles Foundation discussion paper
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Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
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1
How do digital advertising auctions impact product prices?
Bergemann, Dirk
;
Bonatti, Alessandro
;
Wu, Nicholas
-
2023
Persistent link: https://www.econbiz.de/10014317571
Saved in:
2
Managed campaigns and data-augmented auctions for digital advertising
Bergemann, Dirk
;
Bonatti, Alessandro
;
Wu, Nicholas
-
2023
Persistent link: https://www.econbiz.de/10014317631
Saved in:
3
Data, competition, and digital platforms
Bergemann, Dirk
;
Bonatti, Alessandro
-
2022
Persistent link: https://www.econbiz.de/10013464241
Saved in:
4
Managed campaigns and data-augmented auctions for digital advertising
Bergemann, Dirk
;
Bonatti, Alessandro
;
Wu, Nianqiang
-
2023
Persistent link: https://www.econbiz.de/10014281869
Saved in:
5
How do digital advertising auctions impact product prices?
Bergemann, Dirk
;
Bonatti, Alessandro
;
Wu, Nianqiang
-
2023
Persistent link: https://www.econbiz.de/10014329135
Saved in:
6
Selling cookies Dirk Bergemann; Alessandro Bonatti
Bergemann, Dirk
;
Bonatti, Alessandro
-
2013
-
rev.
Persistent link: https://www.econbiz.de/10010199088
Saved in:
7
Targeting in advertising markets : implications for offline vs. online media
Bergemann, Dirk
;
Bonatti, Alessandro
-
2010
-
Rev.
Persistent link: https://www.econbiz.de/10008656791
Saved in:
8
How do firms make money selling digital goods online?
Lambrecht, Anja
;
Goldfarb, Avi
;
Bonatti, Alessandro
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 331-341
Persistent link: https://www.econbiz.de/10010401317
Saved in:
9
Targeting in advertising markets : implications for offline vs. online media
Bergmann, Dirk
;
Bonatti, Alessandro
-
2010
Persistent link: https://www.econbiz.de/10008667424
Saved in:
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