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type_genre:"Case study"
~person:"Brinkmann, Stefan"
~subject:"Marketingmanagement"
~type_genre:"Interview"
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Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
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Markenführung von Hybridmarken am Beispiel Sparkasse
Brinkmann, Stefan
- In:
Marken im Internet : Herausforderungen und rechtliche …
,
(pp. 81-92)
.
2007
Persistent link: https://www.econbiz.de/10003530198
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