//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Case study"
~person:"Burghausen, Mario"
~subject:"Brand management"
~subject:"Kulturmanagement"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Kulturgüter"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Kulturmanagement
Cultural heritage
4
Kulturgüter
4
Brand architecture
3
Markenarchitektur
3
Markenführung
3
corporate heritage
3
Brand image
2
Corporate culture
2
Markenimage
2
Unternehmenskultur
2
organisational heritage
2
Aesthetics
1
Brand heritage
1
Corporate reputation
1
Design
1
Experience
1
Firmenimage
1
Heritage brand
1
Marketing management
1
Marketingmanagement
1
Schweden
1
Sweden
1
Temporality
1
brand heritage
1
brand orientation
1
corporate heritage brands
1
corporate heritage identity
1
heritage branding orientation
1
hertige brand
1
materiality
1
organisational identity
1
organisational memory
1
Ästhetik
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Case study
Article in journal
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Burghausen, Mario
Balmer, John M. T.
5
Merchant, Altaf
5
Pecot, Fabien
3
Rose, Gregory
3
Bargenda, Angela
2
Barnier, Virginie de
2
Chaney, Damien
2
Chen, Weifeng
2
Dion, Delphine
2
Hakala, Ulla
2
Mencarelli, Rémi
2
Merrilees, Bill
2
Miller, Dale
2
Pulh, Mathilde
2
Rindell, Anne
2
Santos, Fernando Pinto
2
Adie, Bailey Ashton
1
Alakavuk, Elif Deniz
1
Athwal, Navdeep
1
Bernal, Pedro Mir
1
Bertacchini, Enrico
1
Bezbaruah, Subhalakshmi
1
Biggins, Rebecca
1
Blömbeck, Anna
1
Borgerson, Janet
1
Borraz, Stéphane
1
Brunninge, Olof
1
Carù, Antonella
1
Castrillon Paque, Victor
1
Catrina, Sonia
1
Cerrato, Daniele
1
Chen, Wayne
1
Chen, Xiaohua
1
Chhabra, Deepak
1
Choi, Sunmee
1
Collins, Marnie
1
Conz, Elisa
1
Cooper, Holly
1
Courchesne, André
1
more ...
less ...
Published in...
All
The journal of brand management : an international journal
3
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The presence of the omni-temporal : theoretical foundations of (corporate) brand heritage design
Burghausen, Mario
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 129-143
Persistent link: https://www.econbiz.de/10014251427
Saved in:
2
Heritage branding orientation : the case of Ach. Brito and the dynamics between corporate and product heritage brands
Santos, Fernado Pinto
;
Burghausen, Mario
;
Balmer, John M. T.
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 67-88
Persistent link: https://www.econbiz.de/10011482881
Saved in:
3
Explicating corporate heritage, corporate heritage brands and organisational heritage
Balmer, John M. T.
;
Burghausen, Mario
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 364-384
Persistent link: https://www.econbiz.de/10011350116
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->