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type_genre:"Case study"
~person:"Danaher, Peter J."
~subject:"Werbewirkung"
~subject:"Werbung"
~subject:"advertising elasticity"
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Werbewirkung
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advertising elasticity
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Danaher, Peter J.
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Comparing the relative effectiveness of advertising channels : a case study of a multimedia blitz campaign
Danaher, Peter J.
;
Dagger, Tracey S.
- In:
Journal of marketing research : JMR
50
(
2013
)
4
,
pp. 517-534
Persistent link: https://www.econbiz.de/10009786153
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