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type_genre:"Case study"
~person:"Falcous, Mark"
~person:"Heun, Thomas"
~subject:"Brand"
~subject:"Sports"
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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ECONIS (ZBW)
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The business and culture of sports : society, politics, economy, environment
Maguire, Joseph A.
(
ed.
);
Falcous, Mark
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10012010438
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2
Auto, Marke, Sport. : zur Bedeutung dynamischen Fahrens für Automarken und ihre Anhänger
Heun, Thomas
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 449-463)
.
2014
Persistent link: https://www.econbiz.de/10010354029
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