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type_genre:"Case study"
~person:"Yoo, Byungjoon"
~type_genre:"Article in journal"
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Yoo, Byungjoon
Sreejesh, S.
9
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7
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6
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Information systems and e-business management : ISeB
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International journal of electronic commerce : IJEC
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Does fun or freebie increase in-app purchase? : analyzing effects of enjoyment and item experience intention to purchase mobile game contents
Jang, Moonkyoung
;
Lee, Rumi
;
Yoo, Byungjoon
- In:
Information systems and e-business management : ISeB
19
(
2021
)
2
,
pp. 439-457
Persistent link: https://www.econbiz.de/10012616916
Saved in:
2
What's your real age? : an empirical analysis of identity fraud in online game
Ahn, Daehwan
;
Jeon, Seongmin
;
Yoo, Byungjoon
- In:
Information systems and e-business management : ISeB
16
(
2018
)
4
,
pp. 775-789
Persistent link: https://www.econbiz.de/10011956205
Saved in:
3
Social dollars in online communities : the effect of product, user, and network characteristics
Park, Eunho
;
Rishika, Rishika
;
Janakiraman, Ramkumar
; …
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 93-114
Persistent link: https://www.econbiz.de/10011804102
Saved in:
4
Valuation of participation in social gaming
Kim, Kwan-soo
;
Yoo, Byungjoon
;
Kauffman, Robert J.
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
2
,
pp. 11-49
Persistent link: https://www.econbiz.de/10010247644
Saved in:
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