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type_genre:"Case study"
~subject:"Sponsorship"
~type_genre:"Article in journal"
~type_genre:"Mehrbändiges Werk"
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Search: subject_exact:"Freizeitsport"
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2,604
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646
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646
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530
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Koronios, Konstantinos
10
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7
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6
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5
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5
Grohs, Reinhard
5
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2
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2
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2
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International journal of sports marketing & sponsorship
30
Journal of sport management : the official journal of the North American Society of Sport Management
17
Sport marketing quarterly : preferred journal of the Sport Marketing Association
15
European Sport management quarterly : ESMQ
14
Journal of business research : JBR
14
Sport management review
14
International journal of sport management and marketing : IJSMM
13
European journal of marketing : EJM
6
International journal of sport finance
5
Sport, Business and Management : an international journal ; SBM
5
Journal of strategic marketing
3
Applied economics
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of advertising research
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Psychology & marketing
2
Services marketing quarterly
2
The journal of business & industrial marketing
2
Applied financial economics
1
Asia Pacific journal of marketing and logistics
1
Asian business & management
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Australian business law review
1
Business and Economic Research : BER
1
Business horizons
1
Cahiers de la Faculté des Sciences Economiques de Grenoble / Etudes et travaux economiques
1
Cogent business & management
1
Consumer behavior review : CBR
1
Die Bank
1
Economia e diritto del terziario : rivista quadrimestrale
1
Emerging markets review
1
EuroMed journal of business
1
European research : marketing, opinion, advertising
1
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1
International advances in economic research
1
International journal of advertising : the review of marketing communications
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International journal of business & management : IJoBM
1
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ECONIS (ZBW)
210
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210
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1
The paradox of challenging and reinforcing stereotypes in women's sport sponsor communication
Napoli, Julie
;
Nicholls, Montana
;
Ouschan, Robyn
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
1/2
,
pp. 72-101
Persistent link: https://www.econbiz.de/10014549719
Saved in:
2
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
3
A systematic literature review of charity sport event sponsorship
Fechner, David
;
Filo, Kevin
;
Reid, Sacha
;
Cameron, Robyn
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
5
,
pp. 1454-1476
Persistent link: https://www.econbiz.de/10014330803
Saved in:
4
Effectiveness of sponsoring the video assistant referee system : a comparative exploratory study
Santos, Manuel Alonso dos
;
Sánchez-Franco, Manuel J.
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 221-240
Persistent link: https://www.econbiz.de/10014331362
Saved in:
5
The creation of shared value in the major sport event ecosystem : understanding the role of sponsors and hosts
Cook, David
;
Biscaia, Rui
;
Papadas, Karolos
;
Simkin, Lyndon
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
3
,
pp. 811-832
Persistent link: https://www.econbiz.de/10014283555
Saved in:
6
Sponsorship-linked marketing : sport consumers' attitudes and behaviors
Koronios, Konstantinos
;
Ntasis, Lazaros
;
Dimitropoulos, …
- In:
International journal of innovation and technology …
19
(
2022
)
5
,
pp. 1-22
Persistent link: https://www.econbiz.de/10014232392
Saved in:
7
The effect of organizer-sponsor congruence on sponsor credibility and the moderating role of involvement
Santos, Luiz Silva dos
;
Lopes, Evandro Luiz
;
Santos, …
- In:
Consumer behavior review : CBR
6
(
2022
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013532225
Saved in:
8
Effectiveness of sponsorship type, sport team identification, team support and congruence
Mohammadi, Sardar
;
Siani, Mojtaba Ghasemi
;
Santos, …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 188-209
Persistent link: https://www.econbiz.de/10014504967
Saved in:
9
From sensation to emotion : a neuromarketing study of sport sponsorship effects
Lee, Sanghak
;
Kim, Kitae
;
Hyun, Yong J.
;
Park, Byungho
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
2
,
pp. 99-115
Persistent link: https://www.econbiz.de/10014635121
Saved in:
10
Participant or spectator? : comprehending the sport sponsorship process from different perspectives
Koronios, Konstantinos
;
Thrassou, Alkis
;
Ntasis, Lazaros
; …
- In:
EuroMed journal of business
19
(
2024
)
2
,
pp. 298-313
Persistent link: https://www.econbiz.de/10014557602
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