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type_genre:"Collection of articles of several authors"
~isPartOf:"International journal of sport management and marketing : IJSMM"
~subject:"Sportmarketing"
~subject:"World"
~type_genre:"Fallstudie"
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Emotional engagement and experiential marketing : a case study of the Athens Olympic Games
Davou, Konstantina
;
Thwaites, Des
;
Chadwick, Simon
- In:
International journal of sport management and marketing …
4
(
2008
)
1
,
pp. 102-122
Persistent link: https://www.econbiz.de/10003733492
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