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type_genre:"Collection of articles written by one author"
~language:"deu"
~person:"Dubiel, Jörg"
~person:"Nordheider, Taro"
~subject:"Innovation"
~type_genre:"Article in journal"
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Dubiel, Jörg
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Akzente
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Marketing : ZFP ; journal of research and management
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ECONIS (ZBW)
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Kontrainduktion und Innovation : Plädoyer für Feyerabend im Marketing
Dubiel, Jörg
;
Ruhland, Johannes M.
- In:
Marketing : ZFP ; journal of research and management
32
(
2010
)
4
,
pp. 259-270
Persistent link: https://www.econbiz.de/10008772678
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2
Paradigmenwechsel im Marketing: von den Besten lernen
Mauger, Pierre
;
Nordheider, Taro
;
Stopp, Verena
- In:
Akzente
(
2008
)
1
,
pp. 20-25
Persistent link: https://www.econbiz.de/10003686762
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