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type_genre:"Collection of articles written by one author"
~language:"deu"
~person:"Gierl, Heribert"
~person:"Jenner, Thomas"
~subject:"Innovation"
~type_genre:"Article in journal"
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Search: subject_exact:"Marketing-Kommunikation"
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Innovation
Marketing management
16
Marketingmanagement
16
Theorie
7
Theory
7
Beziehungsmarketing
3
Consumer behaviour
3
Konsumentenverhalten
3
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3
Advertising effects
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Germany
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Innovation diffusion
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Innovationsdiffusion
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Psychology of advertising
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Aktionäre
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Behavioral economics
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Brand management
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Collection of articles written by one author
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German
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Gierl, Heribert
Jenner, Thomas
Beinert, Markus
1
Beister, Petra
1
Benkenstein, Martin
1
Binninger, Franz-Michael
1
Böther, Ulrich
1
Büschken, Joachim
1
Christoffer, Ralf
1
Diller, Hermann
1
Dubiel, Jörg
1
Feldmann, Franz
1
Hedderich, Rudolf
1
Helm, Roland
1
Huber, Daniel
1
Hübner, Wolfgang
1
Kilian, Thomas
1
Kuester, Sabine
1
Köhler, Manfred
1
Lehleiter, Markus
1
Mauger, Pierre
1
Meffert, Heribert
1
Nordheider, Taro
1
Pechtl, Hans
1
Preiß, Manfred
1
Rauscher, Christian
1
Remmerbach, Klaus-Ulrich
1
Ruhland, Johannes M.
1
Satzinger, Michaela
1
Schmalen, Helmut
1
Seifert, Christiane
1
Seiler, Armin
1
Stopp, Verena
1
Wagner, Georg
1
Walsh, Gianfranco
1
Wiedmann, Klaus-Peter
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Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Journal of business economics : JBE
1
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ECONIS (ZBW)
3
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1
Tendieren Konsumenten zu Kompromissen?
Gierl, Heribert
- In:
Die Unternehmung : Swiss journal of business research …
61
(
2007
)
3
,
pp. 249-270
Persistent link: https://www.econbiz.de/10003470097
Saved in:
2
Kundenorientierung bei Innovationen: Market Driven vs. Market Driving
Jenner, Thomas
- In:
Das Wirtschaftsstudium : wisu ; Zeitschrift für …
33
(
2004
)
4
,
pp. 486-494
Persistent link: https://www.econbiz.de/10002011444
Saved in:
3
Technologische Innovationen und asymmetrische Information : die Eignung verschiedener Signale für Anbieter unterschiedlicher Technologiegenerationen
Gierl, Heribert
;
Helm, Roland
;
Satzinger, Michaela
- In:
Journal of business economics : JBE
69
(
1999
)
10
,
pp. 1181-1205
Persistent link: https://www.econbiz.de/10001418835
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