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type_genre:"Collection of articles written by one author"
~language:"deu"
~person:"Helm, Roland"
~person:"Nordheider, Taro"
~subject:"Innovation"
~type_genre:"Article in journal"
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Helm, Roland
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Gierl, Heribert
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Akzente
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Journal of business economics : JBE
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ECONIS (ZBW)
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Paradigmenwechsel im Marketing: von den Besten lernen
Mauger, Pierre
;
Nordheider, Taro
;
Stopp, Verena
- In:
Akzente
(
2008
)
1
,
pp. 20-25
Persistent link: https://www.econbiz.de/10003686762
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2
Technologische Innovationen und asymmetrische Information : die Eignung verschiedener Signale für Anbieter unterschiedlicher Technologiegenerationen
Gierl, Heribert
;
Helm, Roland
;
Satzinger, Michaela
- In:
Journal of business economics : JBE
69
(
1999
)
10
,
pp. 1181-1205
Persistent link: https://www.econbiz.de/10001418835
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