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type_genre:"Collection of articles written by one author"
~language:"deu"
~person:"Jenner, Thomas"
~subject:"Brand image"
~type_genre:"Article in journal"
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Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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Bedeutung der Marken-Authentizität für den Markenerfolg
Jenner, Thomas
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
36
(
2007
)
6
,
pp. 289-294
Persistent link: https://www.econbiz.de/10003482908
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