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type_genre:"Collection of articles written by one author"
~language:"deu"
~person:"Krafft, Manfred"
~type_genre:"Article in journal"
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Search: subject_exact:"Marketing-Kommunikation"
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Marketing management
3
Marketingmanagement
3
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3
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2
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2
Betriebliche Budgetierung
1
Corporate budgeting
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Krafft, Manfred
Bauer, Hans H.
9
Gierl, Heribert
9
Herrmann, Andreas
9
Jenner, Thomas
7
Meffert, Heribert
7
Wiedmann, Klaus-Peter
7
Albers, Sönke
6
Diller, Hermann
6
Tomczak, Torsten
6
Bruhn, Manfred
5
Haedrich, Günther
5
Kleinaltenkamp, Michael
5
Simon, Hermann
5
Walsh, Gianfranco
5
Wirtz, Bernd W.
5
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4
Esch, Franz-Rudolf
4
Günter, Bernd
4
Homburg, Christian
4
Kaas, Klaus Peter
4
Oelsnitz, Dietrich von der
4
Brettel, Malte
3
Clement, Michel
3
Dichtl, Erwin
3
Eisend, Martin
3
Engelen, Andreas
3
Huber, Frank
3
Kreutzer, Ralf T.
3
Wagner, Udo
3
Weiber, Rolf
3
Zentes, Joachim
3
Benkenstein, Martin
2
Brockhoff, Klaus
2
Böcker, Franz
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Büren, Adrian
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Decker, Reinhold
2
Dietrich, Martin
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Edelman, David C.
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Journal of business economics : JBE
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
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ECONIS (ZBW)
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Überprüfung des Zusammenhangs von Kundenbindungsdauer und Kundenertragswert
Reinartz, Werner J.
;
Krafft, Manfred
- In:
Journal of business economics : JBE
71
(
2001
)
11
,
pp. 1263-1281
Persistent link: https://www.econbiz.de/10001630612
Saved in:
2
Ansätze zur Segmentierung von Kunden - wie geeignet sind herkömmliche Konzepte?
Krafft, Manfred
;
Albers, Sönke
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
52
(
2000
)
6
,
pp. 515-536
Persistent link: https://www.econbiz.de/10001508356
Saved in:
3
Regeln zur Bestimmung des fast-optimalen Angebotsaufwands
Albers, Sönke
;
Krafft, Manfred
- In:
Journal of business economics : JBE
70
(
2000
)
10
,
pp. 1083-1107
Persistent link: https://www.econbiz.de/10001522668
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