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type_genre:"Collection of articles written by one author"
~subject:"Arbeitsgruppe"
~type_genre:"Arbeitspapier"
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B-to-B-Marketing
72
Business-to-business marketing
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Lieferantenmanagement
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Supplier relationship management
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Deutschland
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Germany
15
Theorie
12
Theory
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Beziehungsmarketing
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Relationship marketing
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Electronic Commerce
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E-commerce
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Bundling strategy
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Business-to-Business-Marketing
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Leistungsbündel
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Marketing management
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Marketingmanagement
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Digital platform
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Digitale Plattform
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Negotiations
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Verhandlungen
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Auction
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Auktion
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Brand management
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Markenführung
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Werbung
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1994-2009
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Brand image
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Customer satisfaction
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Fernsehsender
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Italien
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Italy
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Working papers / Wharton School, University of Pennsylvania / Marketing
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Teams in intercultural business negotiations : prioritization of negotiation issues, adaptation to culture-bound negotiation styles, and (un-)ethical behavior
Aykaç, Tayfun
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2015
Persistent link: https://www.econbiz.de/10011285476
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Interlocking networks within and between firms : implications for developing effective solutions
Murtha, Brian R.
;
Bharadwaj, Sundar S.
;
Van Den Bulte, …
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2011
Persistent link: https://www.econbiz.de/10009376797
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