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Search: subject_exact:"Marketing-Kommunikation"
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Marketing management
39
Marketingmanagement
39
Theorie
10
Theory
10
Consumer behaviour
9
Konsumentenverhalten
9
Beziehungsmarketing
6
Marketing theory
6
Marketingtheorie
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Relationship marketing
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United States
5
Innovation management
4
Innovationsmanagement
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Marketing
4
Rajan Varadarajan
4
Strategisches Management
4
Estimation
3
International marketing
3
Internationales Marketing
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Schätzung
3
Strategic management
3
Advertising
2
Competitive strategy
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Deutschland
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Firm performance
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Germany
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Innovation
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Marktforschung
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Online retailing
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Online-Handel
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Scientific method
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Social Web
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Social web
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Unternehmenserfolg
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Collection of articles written by one author
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7,194
Aufsatz im Buch
2,195
Book section
2,195
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1,085
Graue Literatur
1,044
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Thesis
925
Lehrbuch
689
Collection of articles of several authors
645
Sammelwerk
645
Textbook
590
Bibliografie enthalten
525
Bibliography included
525
Arbeitspapier
463
Working Paper
463
Case study
432
Fallstudie
432
Aufsatzsammlung
332
Konferenzschrift
187
Ratgeber
175
Guidebook
166
Conference proceedings
132
Reprint
117
Glossar enthalten
98
Glossary included
98
Handbook
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Handbuch
79
Conference paper
62
Konferenzbeitrag
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39
Fallstudiensammlung
36
Amtsdruckschrift
31
Bibliografie
31
Government document
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Festschrift
26
Systematic review
26
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26
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English
34
German
7
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Sheth, Jagdish N.
14
Varadarajan, Rajan
5
Wind, Yoram
4
Krishnan, Balaji C.
2
Albers, Sönke
1
Alptekinoğlu, Aydın
1
Anderl, Eva Maria
1
Barwitz, Niklas
1
Bell, David R.
1
Bettels, Jannick
1
Bharadwaj, Sundar
1
Cunningham, Peggy
1
Edeling, Alexander
1
Egger, Marc
1
Freter, Hermann
1
Grote, Ulrike
1
Grönroos, Christian
1
Hassler, Michael
1
Herrmann, Andreas
1
Hult, G. Tomas M.
1
Jain, Arun K.
1
Jäger, Nikolai Alexander
1
Koiso-Kanttila, Nina
1
Kotler, Philip
1
Köhler, Richard
1
Lenoir, Anne-Sophie Irène Andrée
1
Maas, Peter
1
Maclnnis, Deborah J.
1
Meffert, Heribert
1
Nagel, Christian Siegfried Anton
1
Nilsson, Tomas
1
Pepels, Werner
1
Pinson, Christian
1
Proppe, Dennis
1
Reibstein, David J.
1
Schumann, Jan Hendrik
1
Shulman, Jeffrey D.
1
Simbanegavi, Witness
1
Smith, Daniel C.
1
Sridhar, Srihari
1
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Gottfried Wilhelm Leibniz Universität Hannover
1
RWTH Aachen
1
Universität Siegen / Lehrstuhl für Marketing
1
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Legends in marketing
9
Legends in strategic marketing
5
Acta Universitatis Oeconomicae Helsingiensis / A
1
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Eletronic Business
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Edition Wissenschaft - Apprimus
1
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ECONIS (ZBW)
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