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type_genre:"Company information"
~person:"Engel, Larry"
~person:"Mosconi, Franco"
~type_genre:"Conference paper"
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Economic Challenges for Europe After the Pandemic : Proceedings of the XXXII Villa Mondragone International Economic Seminar, Rome, Italy, 2021
1
International journal of advertising : the quarterly review of marketing communications
1
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ECONIS (ZBW)
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The new European industrial policy and the case of the "pharmaceuticals and biotechnology" industry
Mosconi, Franco
- In:
Economic Challenges for Europe After the Pandemic : …
,
(pp. 43-57)
.
2022
Persistent link: https://www.econbiz.de/10013440627
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2
Eye-tracking evidence that happy faces impair verbal message comprehension : the case of health warnings in direct-to-consumer pharmaceutical television commercials
Russell, Cristel Antonia
;
Swasy, John L.
;
Russell, Dale …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 82-106
Persistent link: https://www.econbiz.de/10011687890
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