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type_genre:"Congress report"
type_genre:"Übersichtsarbeit"
~institution:"American Marketing Association"
~source:"econis"
~subject:"Dienstleistungsmarketing"
~type_genre:"Case study"
~type_genre:"Sammelwerk"
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Dienstleistungsmarketing
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16.06.1986
1
27.09.1987
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Competitive strategy
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Bitner, Mary Jo
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American Marketing Association
Dienstleistungsmarketing-Workshop <8, 2001, Innsbruck>
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Marketing-Symposium <1995, Haigerloch>
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Services Marketing Conference <6, 1987, San Diego, Calif.>
1
Services Marketing Conference <7, 1988, Arlington, Va.>
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Universität Hohenheim / Lehrstuhl für Absatzwirtschaft
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Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Workshop für Dienstleistungsmarketing <2, 1993, Innsbruck>
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ECONIS (ZBW)
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Designing a winning service strategy : [7th annual Services Marketing Conference proceedings]
Bitner, Mary Jo
(
ed.
)
-
1989
Persistent link: https://www.econbiz.de/10013541175
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Add value to your service : the key to success
Surprenant, Carol F.
(
ed.
)
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Services Marketing Conference <6, 1987, San Diego, Calif.>
;
…
-
1987
Persistent link: https://www.econbiz.de/10013541601
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