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type_genre:"Congress report"
type_genre:"Übersichtsarbeit"
~person:"Backhaus, Klaus"
~person:"Mertens, Peter"
~type_genre:"Reprint"
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B-to-B-Marketing
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Backhaus, Klaus
Mertens, Peter
Barnett, William A.
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Loewenstein, George F.
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Foss, Nicolai J.
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Taylor, Mark P.
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Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
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Investitionsgütermarketing : ein konzeptionelles state of the art
Backhaus, Klaus
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1991
Persistent link: https://www.econbiz.de/10013438268
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