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type_genre:"Dissertation u.a. Prüfungsschriften"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Brand"
~type_genre:"Article in journal"
~type_genre:"Textbook"
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Search: subject_exact:"Werbung"
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Brand
Advertising
82
Werbung
82
Advertising effects
53
Werbewirkung
53
Consumer behaviour
41
Konsumentenverhalten
41
Internet marketing
17
Online-Marketing
17
advertising
17
Brand image
12
Markenimage
12
Brand management
11
Markenführung
11
Celebrity endorsement
8
Celebrity-Werbung
8
Markenartikel
7
Cultural identity
6
Kulturelle Identität
6
Marketing management
6
Marketingmanagement
6
Public relations
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Öffentlichkeitsarbeit
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Green marketing
5
Product Placement
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Product placement
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advertising effectiveness
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Environmental consciousness
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Perception
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Psychology of advertising
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Werbepsychologie
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Advertising industry
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Dissertation u.a. Prüfungsschriften
Article in journal
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7
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English
7
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Kim, Eunice
2
Ahern, Lee
1
Bellur, Saraswathi
1
Bernal, Jorge
1
Dardis, Frank E.
1
Eastin, Matthew S.
1
Fraustino, Julia
1
Huang, Guanxiong
1
Kim, Jihye
1
Kim, Soojin
1
Lee, Sang Yeal
1
Redondo, Ignacio
1
Roswinanto, Widyarso
1
Schmierbach, Mike
1
Strutton, David
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Journal of promotion management : JPM
Journal of business research : JBR
15
Journal of advertising
12
Journal of advertising research
12
International journal of advertising : the quarterly review of marketing communications
11
International journal of advertising : the review of marketing communications
8
Journal of marketing communications
8
Journal of retailing and consumer services
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
The journal of product & brand management
6
The journal of brand management : an international journal
5
International journal of production economics
4
Journal of promotion management : innovations in planning and applied research
4
Psychology & marketing
4
European journal of operational research : EJOR
3
International journal of internet marketing and advertising : IJIMA
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of global fashion marketing : JGfM
3
Journal of marketing
3
American journal of agricultural economics
2
Asia Pacific journal of marketing and logistics
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of agricultural & food industrial organization
2
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
2
Journal of international consumer marketing
2
Journal of the Academy of Marketing Science
2
Journal of wine economics
2
Marketing : ZFP ; journal of research and management
2
Marketing letters : a journal of research in marketing
2
Quantitative marketing and economics : QME
2
The journal of business : B
2
The journal of consumer marketing
2
Acta Universitatis Danubius / Oeconomica
1
Administrative Sciences : open access journal
1
Advances in applied microeconomics : a research annual
1
Agribusiness : an internat. journal
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ECONIS (ZBW)
7
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1
Metaphor as visual thinking in advertising and its effects : focus on brand familiarity and product involvement
Kim, Soojin
;
Kim, Jihye
;
Kim, Eunice
- In:
Journal of promotion management : JPM
23
(
2017
)
5
,
pp. 654-672
Persistent link: https://www.econbiz.de/10011799553
Saved in:
2
Moderating role of brand familiarity in cross-media effects : an information processing perspective
Huang, Guanxiong
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 665-683
Persistent link: https://www.econbiz.de/10011631927
Saved in:
3
Product placement versus conventional advertising : the impact on brand choice of integrating promotional stimuli into movies
Redondo, Ignacio
;
Bernal, Jorge
- In:
Journal of promotion management : JPM
22
(
2016
)
6
,
pp. 773-791
Persistent link: https://www.econbiz.de/10011632059
Saved in:
4
External brand placement : the effects on game players' processing of an in-game brand
Kim, Eunice
;
Eastin, Matthew S.
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 391-411
Persistent link: https://www.econbiz.de/10011305215
Saved in:
5
Effects of in-game virtual direct experience (VDE) on reactions to real-world brands
Dardis, Frank E.
;
Schmierbach, Mike
;
Ahern, Lee
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 313-334
Persistent link: https://www.econbiz.de/10011305231
Saved in:
6
When do consumers believe puffery claims? : the moderating role of brand familiarity and repetition
Lee, Sang Yeal
- In:
Journal of promotion management : JPM
20
(
2014
)
2
,
pp. 219-239
Persistent link: https://www.econbiz.de/10010373823
Saved in:
7
Investigating the advertising antecedents to and consequences of brand experience
Roswinanto, Widyarso
;
Strutton, David
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 607-627
Persistent link: https://www.econbiz.de/10010467260
Saved in:
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