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type_genre:"Dissertation u.a. Prüfungsschriften"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Brand image"
~type_genre:"Article in journal"
~type_genre:"Textbook"
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Search: subject_exact:"Werbung"
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| 5 applied filters
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Brand image
Advertising
82
Werbung
82
Advertising effects
53
Werbewirkung
53
Consumer behaviour
41
Konsumentenverhalten
41
Internet marketing
17
Online-Marketing
17
advertising
17
Markenimage
12
Brand management
11
Markenführung
11
Celebrity endorsement
8
Celebrity-Werbung
8
Brand
7
Markenartikel
7
Cultural identity
6
Kulturelle Identität
6
Marketing management
6
Marketingmanagement
6
Public relations
6
Öffentlichkeitsarbeit
6
Green marketing
5
Product Placement
5
Product placement
5
advertising effectiveness
5
Öko-Marketing
5
Environmental consciousness
4
Perception
4
Psychology of advertising
4
Umweltbewusstsein
4
Wahrnehmung
4
Werbepsychologie
4
Advertising industry
3
Advertising media
3
Communication media
3
Gender
3
Geschlecht
3
International marketing
3
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Article
12
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Dissertation u.a. Prüfungsschriften
Article in journal
Textbook
Aufsatz in Zeitschrift
12
Language
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English
12
Author
All
Kim, Eunice
2
Agheshlouei, Hamed
1
Ahern, Lee
1
Arora, Amit
1
Arora, Anshu
1
Attaran, Sharmin
1
Bellur, Saraswathi
1
Bhakar, Shailja
1
Dardis, Frank E.
1
Eastin, Matthew S.
1
Fraustino, Julia
1
Huang, Guanxiong
1
Kim, Jihye
1
Kim, Soojin
1
Lee, Sang Yeal
1
Muralidharan, Sidharth
1
Nikabadi, Mohsen Shafiei
1
Notarantonio, Elaine M.
1
Paul, Justin
1
Quigley, Charles J.
1
Roswinanto, Widyarso
1
Safui, Morteza Akbarzadeh
1
Schmierbach, Mike
1
Shirai, Miyuri
1
Strutton, David
1
Xue, Fei
1
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Journal of promotion management : JPM
Journal of business research : JBR
21
Journal of marketing communications
20
International journal of advertising : the review of marketing communications
17
International journal of advertising : the quarterly review of marketing communications
16
Journal of advertising research
15
Journal of advertising : official publication of the American Academy of Advertising
9
The journal of product & brand management
9
International journal of internet marketing and advertising : IJIMA
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of promotion management : innovations in planning and applied research
7
Asia Pacific journal of marketing and logistics
5
European journal of marketing : EJM
5
Journal of advertising
5
Journal of current issues and research in advertising : JCIRA
5
Marketing : ZFP ; journal of research and management
5
Psychology & marketing
5
The journal of consumer marketing
5
International journal of consumer studies
4
Journal of international consumer marketing
4
International journal of hospitality management
3
Journal of Islamic marketing
3
Journal of consumer marketing
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of euromarketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of retailing and consumer services
3
Journal of travel and tourism marketing
3
Marketing intelligence & planning
3
Marketing letters : a journal of research in marketing
3
Vision : the journal of business perspective
3
Asian Academy of Management journal : AAMJ
2
EuroMed journal of business
2
International business and economics research journal
2
International journal of business excellence : IJBEX
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of sports marketing & sponsorship
2
International journal of technology marketing : IJTMkt
2
Journal of business ethics : JOBE
2
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ECONIS (ZBW)
12
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1
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10
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12
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date (oldest first)
1
Does celebrity image congruence influences brand attitude and purchase intention?
Paul, Justin
;
Bhakar, Shailja
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 153-177
Persistent link: https://www.econbiz.de/10011875367
Saved in:
2
Consumer responses to slice-of-life versus slice-of-death advertising appeals : exploring the role of polysemy, branding, and culture
Arora, Anshu
;
Arora, Amit
- In:
Journal of promotion management : JPM
23
(
2017
)
1
,
pp. 123-162
Persistent link: https://www.econbiz.de/10011729481
Saved in:
3
Metaphor as visual thinking in advertising and its effects : focus on brand familiarity and product involvement
Kim, Soojin
;
Kim, Jihye
;
Kim, Eunice
- In:
Journal of promotion management : JPM
23
(
2017
)
5
,
pp. 654-672
Persistent link: https://www.econbiz.de/10011799553
Saved in:
4
Moderating role of brand familiarity in cross-media effects : an information processing perspective
Huang, Guanxiong
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 665-683
Persistent link: https://www.econbiz.de/10011631927
Saved in:
5
A green picture is worth a thousand words? : effects of visual and textual environmental appeals in advertising and the moderating role of product involvement
Xue, Fei
;
Muralidharan, Sidharth
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 82-106
Persistent link: https://www.econbiz.de/10011304628
Saved in:
6
Role of advertising and promotion in brand equity creation
Nikabadi, Mohsen Shafiei
;
Safui, Morteza Akbarzadeh
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 13-32
Persistent link: https://www.econbiz.de/10011304633
Saved in:
7
External brand placement : the effects on game players' processing of an in-game brand
Kim, Eunice
;
Eastin, Matthew S.
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 391-411
Persistent link: https://www.econbiz.de/10011305215
Saved in:
8
Effects of in-game virtual direct experience (VDE) on reactions to real-world brands
Dardis, Frank E.
;
Schmierbach, Mike
;
Ahern, Lee
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 313-334
Persistent link: https://www.econbiz.de/10011305231
Saved in:
9
Consumer perceptions of credibility and selling intent among advertisements, advertorials, and editorials : a persuasion knowledge model approach
Attaran, Sharmin
;
Notarantonio, Elaine M.
;
Quigley, …
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 703-720
Persistent link: https://www.econbiz.de/10011433639
Saved in:
10
Impact of "high quality, low price" appeal on consumer evaluations
Shirai, Miyuri
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 776-797
Persistent link: https://www.econbiz.de/10011433664
Saved in:
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