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type_genre:"Dissertation u.a. Prüfungsschriften"
~person:"Gerth, Norbert"
~person:"Katsikea, Eva"
~type_genre:"Reprint"
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Absatzweg
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International marketing
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Internationales Marketing
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Online-Medien
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Gerth, Norbert
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International marketing ; Vol. 3
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Sources of power in international marketing channels
Katsikeas, Constantine S.
;
Goode, Mark M. H.
;
Katsikea, Eva
-
2008
Persistent link: https://www.econbiz.de/10003657494
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Online-Absatz : eine Analyse des Einsatzes von Online-Medien als Absatzkanal ; [strategische Bedeutung, strukturelle Implikationen, Erfolgswirkungen]
Gerth, Norbert
-
1999
Persistent link: https://www.econbiz.de/10004599525
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