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type_genre:"Dissertation u.a. Prüfungsschriften"
~person:"Wu, Linwan"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Textbook"
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Search: subject_exact:"Werbung"
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Advertising
13
Werbung
13
Consumer behaviour
11
Konsumentenverhalten
11
Advertising effects
9
Werbewirkung
9
Emotion
3
Artificial intelligence
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Künstliche Intelligenz
2
Psychology of advertising
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Social Web
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Werbepsychologie
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advertising effectiveness
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life meaning
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perceived manipulativeness
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Advertising effectiveness
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Artificial intelligence (AI)
1
Cognition
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Comparative advertising
1
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1
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Dissertation u.a. Prüfungsschriften
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Wu, Linwan
Eisend, Martin
33
Taylor, Charles Raymond
28
Kaiser, Harry M.
27
Pelsmacker, Patrick de
24
Septianto, Felix
23
Dahlén, Micael
21
Gierl, Heribert
21
Yoon, Sukki
20
Yoon, Hye Jin
19
Huh, Jisu
18
Rosengren, Sara
18
Ford, John B.
17
Stafford, Marla Royne
17
Zaccour, Georges
17
Campbell, Colin L.
16
Dens, Nathalie
15
Kinnucan, Henry W.
15
Reid, Leonard N.
15
Choi, Yung Kyun
14
Karray, Salma
14
Wilson, Rick T.
14
Carlson, Les
13
Hudders, Liselot
13
Moser, H. R.
13
Torres, Ivonne M.
13
Kerr, Gayle
12
Koslow, Scott
12
Martín Herrán, Guiomar
12
Mueller, Barbara
12
Rozendaal, Esther
12
Chan, Kara
11
Chang, Chingching
11
Evans, Nathaniel J.
11
Hayes, Jameson L.
11
King, Karen Whitehill
11
Reijmersdal, Eva A. van
11
Tremblay, Victor J.
11
Turnbull, Sarah
11
Bellman, Steven
10
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International journal of advertising : the review of marketing communications
3
Journal of advertising research
2
Journal of marketing communications
2
International journal of internet marketing and advertising : IJIMA
1
Journal of advertising
1
Journal of current issues and research in advertising
1
Journal of global marketing
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
13
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13
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1
Empowering emotion : the driving force of share and purchase intentions in viral advertising
Wen, Taylor Jing
;
Choi, Chang-Won
;
Wu, Linwan
;
Morris, …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 47-67
Persistent link: https://www.econbiz.de/10012821765
Saved in:
2
Examining native CSR advertising as a post-crisis response strategy
Wu, Linwan
;
Overton, Holly
- In:
International journal of advertising : the review of …
41
(
2022
)
2
,
pp. 354-381
Persistent link: https://www.econbiz.de/10013207356
Saved in:
3
Understanding Twitter conversations about artificial intelligence in advertising based on natural language processing
Wu, Linwan
;
Dodoo, Naa Amponsah
;
Wen, Taylor Jing
;
Ke, Li
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 685-702
Persistent link: https://www.econbiz.de/10013209394
Saved in:
4
Understanding AI advertising from the consumer perspective : what factors determine consumer appreciation of AI-created advertisements?
Wu, Linwan
;
Wen, Taylor Jing
- In:
Journal of advertising research
61
(
2021
)
2
,
pp. 133-146
Persistent link: https://www.econbiz.de/10012642989
Saved in:
5
Is native advertising effective for corporate social responsibility messaging? : how advertising recognition affects consumer responses to proactive versus reactive CSR
Wu, Linwan
;
Overton, Holly
- In:
Journal of advertising research
61
(
2021
)
4
,
pp. 382-396
Persistent link: https://www.econbiz.de/10012813774
Saved in:
6
Regulatory focus and choice : the impact of control perceptions on advertising effectiveness
Dodoo, Naa Amponsah
;
Wu, Linwan
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 69-92
Persistent link: https://www.econbiz.de/10012424758
Saved in:
7
Being accepted or ostracized : how social experience influences consumer responses to advertisements with different regulatory focus
Wu, Linwan
;
Dodoo, Naa Amponsah
- In:
Journal of advertising
49
(
2020
)
3
,
pp. 234-249
Persistent link: https://www.econbiz.de/10012260465
Saved in:
8
Activating persuasion knowledge in native advertising : the influence of cognitive load and disclosure language
Wen, Taylor Jing
;
Kim, Eunice
;
Wu, Linwan
;
Dodoo, Naa …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 74-93
Persistent link: https://www.econbiz.de/10012200473
Saved in:
9
Exploring the anteceding impact of personalised social media advertising on online impulse buying tendency
Dodoo, Naa Amponsah
;
Wu, Linwan
- In:
International journal of internet marketing and …
13
(
2019
)
1
,
pp. 73-95
Persistent link: https://www.econbiz.de/10012105502
Saved in:
10
Understanding how the message appeal of moral beauty influences advertising effectiveness under mortality salience
Wu, Linwan
- In:
Journal of marketing communications
25
(
2019
)
6
,
pp. 586-606
Persistent link: https://www.econbiz.de/10012203340
Saved in:
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