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type_genre:"Einführung"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Consumer behaviour"
~subject:"Kommunikation"
~subject:"Werbemittel"
~type_genre:"Article in journal"
~type_genre:"Interview"
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Consumer behaviour
Kommunikation
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Advertising
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Advertising planning
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Cooperative advertising
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Inter-firm cooperation
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Konsumentenverhalten
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Martín Herrán, Guiomar
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Sigué, Simon Pierre
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Journal of retailing and consumer services
Journal of marketing communications
4
The Rand journal of economics
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Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of advertising research
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Journal of consumer behaviour : an international research review
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Journal of marketing research : JMR
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Asia Pacific journal of marketing and logistics
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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Foundations and trends in marketing : FTMKT
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Harvard-Business-Manager : das Wissen der Besten
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IEEE transactions on engineering management : EM
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International journal of advertising : the review of marketing communications
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International journal of production research
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Journal for global business advancement : JGBA
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Journal of agricultural and applied economics
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Journal of agricultural and applied economics : JAEE
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Journal of business research : JBR
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Journal of fashion marketing and management
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Journal of food products marketing
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Journal of promotion management : JPM
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Journal of targeting, measurement and analysis for marketing
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MIT sloan management review
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MSI reports : working paper series
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Marketing intelligence & planning
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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An integrative framework of cooperative advertising with reference price effects
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014240284
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