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type_genre:"Einführung"
~language:"eng"
~subject:"Automotive industry"
~subject:"Kommunikation"
~subject:"Mast-Jägermeister AG <Wolfenbüttel>"
~subject:"Schätzung"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Hochschulschrift"
~type_genre:"Interview"
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Search: subject_exact:"Werbebotschaft"
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Automotive industry
Kommunikation
Mast-Jägermeister AG <Wolfenbüttel>
Schätzung
Advertising planning
260
Werbeplanung
260
Advertising effects
88
Werbewirkung
88
Advertising
52
Werbung
52
USA
44
United States
44
Consumer behaviour
36
Konsumentenverhalten
36
Internet marketing
29
Online-Marketing
29
Theorie
29
Theory
29
Marketing management
26
Marketingmanagement
26
Advertising media
18
Werbeträger
18
Brand image
14
Brand management
14
Markenführung
14
Markenimage
14
Psychology of advertising
14
Werbepsychologie
14
Advertising industry
13
Preismanagement
13
Pricing strategy
13
Target group
13
Werbewirtschaft
13
Zielgruppe
13
International marketing
10
Internationales Marketing
10
Brand
9
Großbritannien
9
Markenartikel
9
Print advertising
9
Printwerbung
9
United Kingdom
9
Fernsehwerbung
8
Social Marketing
8
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1
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7
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2
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Einführung
Aufsatz in Zeitschrift
Hochschulschrift
Interview
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7
Thesis
2
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1
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English
German
14
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Blankson, Charles
1
Cheng, Julian Ming Sung
1
Chintagunta, Pradeep K.
1
Donthu, Naveen
1
Eskildsen, Jacob Kjær
1
Gentzkow, Matthew Aaron
1
Goettler, Ronald L.
1
Hadjicharalambous, Costas
1
Isariyawongse, Kosin
1
Kalafatis, Stavros P.
1
Kazbare, Laura
1
Kim, Minki
1
Lischka, Juliane A.
1
Ots, Mart
1
Temblay, Victor J.
1
Tremblay, Carol Horton
1
Trijp, Hans van
1
Wang, Cheng Lu
1
Yaveroglu, Idil
1
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Springer Fachmedien Wiesbaden
1
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International journal of the economics of business
1
JIBS dissertation series / Jönköping International Business School
1
Journal for global business advancement : JGBA
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of marketing communications
1
Journal of marketing research : JMR
1
Research
1
The American economic review
1
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ECONIS (ZBW)
9
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1
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9
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9
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date (oldest first)
1
Economic news, sentiment, and behavior : how economic and business news affects the economy
Lischka, Juliane A.
-
2016
Persistent link: https://www.econbiz.de/10011438186
Saved in:
2
Trading dollars for dollars : the price of attention online and offline
Gentzkow, Matthew Aaron
- In:
The American economic review
104
(
2014
)
5
,
pp. 481-488
Persistent link: https://www.econbiz.de/10010390862
Saved in:
3
Cournot and Bertrand competition when advertising rotates demand : the case of Honda and Scion
Temblay, Victor J.
;
Tremblay, Carol Horton
; …
- In:
International journal of the economics of business
20
(
2013
)
1
,
pp. 125-141
Persistent link: https://www.econbiz.de/10009719807
Saved in:
4
New drug diffusion when forward-looking physicians learn from patient feedback and detailing
Chintagunta, Pradeep K.
;
Goettler, Ronald L.
;
Kim, Minki
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 807-821
Persistent link: https://www.econbiz.de/10009688811
Saved in:
5
Understanding value formation : a study of marketing communications practices at the food retailer ICA
Ots, Mart
-
2010
Persistent link: https://www.econbiz.de/10003962071
Saved in:
6
A-priori and post-hoc segmentation in the design of healthy eating campaigns
Kazbare, Laura
;
Trijp, Hans van
;
Eskildsen, Jacob Kjær
- In:
Journal of marketing communications
16
(
2010
)
1/2
,
pp. 21-45
Persistent link: https://www.econbiz.de/10003952921
Saved in:
7
Consumer self-construal and cross-cultural marketing communications: theory and implications
Wang, Cheng Lu
- In:
Journal for global business advancement : JGBA
1
(
2007/08
)
4
,
pp. 433-444
Persistent link: https://www.econbiz.de/10003771477
Saved in:
8
Advertising repetition and placement issues in on-line environments
Yaveroglu, Idil
;
Donthu, Naveen
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 31-43
Persistent link: https://www.econbiz.de/10003732314
Saved in:
9
Impact of positioning strategies on corporate performance
Blankson, Charles
;
Kalafatis, Stavros P.
;
Cheng, Julian …
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 106-122
Persistent link: https://www.econbiz.de/10003688989
Saved in:
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