//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Einführung"
~subject:"Kommunikation"
~subject:"Werbemittel"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Interview"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbebotschaft"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Kommunikation
Werbemittel
Advertising planning
289
Werbeplanung
289
Advertising effects
95
Werbewirkung
95
Advertising
57
Werbung
57
USA
42
United States
42
Consumer behaviour
38
Konsumentenverhalten
38
Marketing management
34
Marketingmanagement
34
Theorie
30
Theory
30
Internet marketing
28
Online-Marketing
28
Advertising media
23
Werbeträger
23
Brand management
22
Markenführung
22
Deutschland
21
Germany
21
Brand image
15
Markenimage
15
Psychology of advertising
15
Target group
15
Werbepsychologie
15
Zielgruppe
15
Advertising industry
13
Werbewirtschaft
13
Brand
12
Markenartikel
12
Preismanagement
11
Pricing strategy
11
Großbritannien
10
International marketing
10
Internationales Marketing
10
United Kingdom
10
Print advertising
8
Printwerbung
8
more ...
less ...
Type of publication
All
Article
4
Book / Working Paper
2
Type of publication (narrower categories)
All
Einführung
Article in journal
Aufsatz in Zeitschrift
Interview
Hochschulschrift
8
Thesis
7
Graue Literatur
5
Non-commercial literature
5
Aufsatz im Buch
4
Book section
4
Lehrbuch
4
Textbook
4
Arbeitspapier
3
Bibliografie enthalten
3
Bibliography included
3
Working Paper
3
Case study
1
Fallstudie
1
Guidebook
1
Handbook
1
Handbuch
1
Ratgeber
1
more ...
less ...
Language
All
English
4
German
2
Author
All
Chintagunta, Pradeep K.
1
Goettler, Ronald L.
1
Gärtner, Robert Henrik
1
Jedidi, Kamel
1
Kim, Minki
1
Mitchell, Nancy
1
Montoya, Ricardo
1
Moriarty, Sandra E.
1
Netzer, Oded
1
Schachtner, Dirk
1
Schmalen, Helmut
1
Wang, Cheng Lu
1
Wells, William
1
more ...
less ...
Institution
All
Springer Gabler <Firma>
1
Published in...
All
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal for global business advancement : JGBA
1
Journal of marketing research : JMR
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Funktionelle Werbung : 50 Prinzipien zur Lösung erfolgskritischer Werbeprobleme
Gärtner, Robert Henrik
-
2014
Persistent link: https://www.econbiz.de/10010482550
Saved in:
2
New drug diffusion when forward-looking physicians learn from patient feedback and detailing
Chintagunta, Pradeep K.
;
Goettler, Ronald L.
;
Kim, Minki
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 807-821
Persistent link: https://www.econbiz.de/10009688811
Saved in:
3
Dynamic allocation of pharmaceutical detailing and sampling for long-term profitability
Montoya, Ricardo
;
Netzer, Oded
;
Jedidi, Kamel
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 909-924
Persistent link: https://www.econbiz.de/10008736166
Saved in:
4
Advertising : principles & practice
Moriarty, Sandra E.
;
Mitchell, Nancy
;
Wells, William
-
2009
-
8. ed., Pearson internat. ed.
Persistent link: https://www.econbiz.de/10003685527
Saved in:
5
Consumer self-construal and cross-cultural marketing communications: theory and implications
Wang, Cheng Lu
- In:
Journal for global business advancement : JGBA
1
(
2007/08
)
4
,
pp. 433-444
Persistent link: https://www.econbiz.de/10003771477
Saved in:
6
Wie Werbung gemacht wird : Fallstudien und Überlegungen zur Organisation, Planung und Kontrolle kommunikationspolitischer Aktivitäten im Unternehmen
Schmalen, Helmut
;
Schachtner, Dirk
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
46
(
2000
)
1
,
pp. 59-78
Persistent link: https://www.econbiz.de/10001496648
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->