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type_genre:"Elektronischer Datenträger als Beilage"
type_genre:"Glossary included"
~isPartOf:"Absatzwirtschaft"
~subject:"Financial sector"
~subject:"Marketing"
~subject:"Microeconomics"
~type_genre:"Reference book"
~type_genre:"Sammlung"
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Grundbegriffe des Marketing : marktorientiertes globales Management-Wissen
Zentes, Joachim
;
Swoboda, Bernhard
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2001
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5., aktualisierte, überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10014011104
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