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type_genre:"Elektronischer Datenträger als Beilage"
type_genre:"Glossary included"
~language:"eng"
~person:"Basu, Partha"
~subject:"Marketingmanagement"
~type_genre:"Bibliografie enthalten"
~type_genre:"Fallstudie"
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Effectiveness of marketing expenditures : a brand level case study
Baidya, Mehir Kumar
;
Basu, Partha
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
3
,
pp. 181-188
Persistent link: https://www.econbiz.de/10003760622
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