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type_genre:"Fallstudie"
type_genre:"Publication in honor of a person"
~isPartOf:"Cases on branding strategies and product development : successes and pitfalls"
~isPartOf:"Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven"
~isPartOf:"The Icfai University Press on corporate turnarounds : Indian and global experiences"
~person:"Schwertfeger, Marko"
~type_genre:"Sammlung"
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Cases on branding strategies and product development : successes and pitfalls
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
The Icfai University Press on corporate turnarounds : Indian and global experiences
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International market entry of wholesale companies in emerging markets : Metro Cash & Carry in India
Geigenmüller, Anja
;
Schwertfeger, Marko
- In:
Fallstudien zum Internationalen Management : Grundlagen …
,
(pp. 341-356)
.
2011
Persistent link: https://www.econbiz.de/10009304626
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