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type_genre:"Fallstudie"
type_genre:"Survey"
~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"Services marketing cases in emerging markets : an asian perspective"
~subject:"Markenführung"
~type_genre:"Article in journal"
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International journal of technology marketing : IJTMkt
Services marketing cases in emerging markets : an asian perspective
The IUP journal of brand management : IJBRM
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International journal of Indian culture and business management
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Indian women and Facebook apparels brand communities : a study with reference to Koovs, Myntra and Shein
Kanupriya
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
2/3
,
pp. 316-331
Persistent link: https://www.econbiz.de/10012693538
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A cross-sectional, multivariate, disaggregated study on impact of key drivers of customer satisfaction on brand perception and loyalty in selected hotel chains of India
Padhi, Soumya Ranjan
- In:
International journal of technology marketing : IJTMkt
8
(
2013
)
4
,
pp. 431-452
Persistent link: https://www.econbiz.de/10010201174
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