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type_genre:"Fallstudie"
~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~subject:"Event marketing"
~subject:"Gastronomie"
~type_genre:"Glossary included"
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
Praxisorientiertes Eventmanagement : Events erfolgreich planen, umsetzen und bewerten
4
Event-Marketing : Trends und Entwicklungen
3
Social enterprise and special events : market-based approaches to mission-driven gatherings
3
Journal of hospitality marketing & management
2
Kulturtourismus zu Beginn des 21. Jahrhunderts : Festschrift für Albrecht Steinecke
2
Memorable customer experiences : a research anthology
2
Multi-channel marketing, branding and retail design : new challenges and opportunities
2
Public relations case studies : Fallbeispiele aus der Praxis
2
Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) book series
1
Bridging tourism theory and practice
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Business strategy series
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City branding : theory and cases
1
Die kreative Organisation : Führungsverantwortung wahrnehmen ; kreative Mitunternehmer entfesseln ; Chancen im globalen Wettbewerb gestalten
1
Dienstleistungsmarketing, Kommunikationspolitik und Tourismus
1
Economic geography
1
Entscheidungsstrategien in der BWL : Case Studies für Studium und Praxis
1
Erfurter Hefte zum angewandten Marketing
1
Events und Erlebnis : Stand und Perspektiven der Eventforschung
1
Events und Sport : Stand und Perspektiven der Eventforschung
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Fallstudien zur Betriebswirtschaftslehre
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Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
1
Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
1
Handel und Internationales Marketing/Retailing and international marketing
1
Innovationen im sektoralen Marketing : Festschrift zum 60. Geburtstag von Fritz Scheuch ; mit 15 Tabellen
1
Innovations in services marketing and management : strategies for emerging economies
1
International journal of arts management
1
International journal of sport management and marketing : IJSMM
1
International journal of sports marketing & sponsorship
1
Journal of fashion marketing and management
1
Journal of management inquiry
1
Journal of service research : JSR
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Managing consumer services : factory or theater?
1
Markenkommunikation und Beziehungsmarketing
1
Markenmanagement
1
Marketing : ZFP ; journal of research and management
1
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Materialien zur Regionalentwicklung und Raumordnung
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Relationships among experiential marketing, experiential value, and customer satisfaction
Yuan, Yi-Hua Erin
;
Wu, Chihkang Kenny
- In:
Journal of hospitality & tourism research : JHTR ; the …
32
(
2008
)
3
,
pp. 387-410
Persistent link: https://www.econbiz.de/10003747993
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