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type_genre:"Fallstudie"
~person:"Barraclough, Robin"
~subject:"Dairy industry"
~subject:"USA"
~type_genre:"Thesis"
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Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
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Emmi : Fewer - Bigger - Better ; Mehrwertkommunikation mittels Dachmarkenstrategie
Barraclough, Robin
;
Hattula, Johannes
;
Schmidt, Martin
- In:
Best Practice in Marketing : Erfolgsbeispiele zu den …
,
(pp. 116-128)
.
2010
Persistent link: https://www.econbiz.de/10009011567
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