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type_genre:"Fallstudie"
~person:"Beverland, Michael B."
~person:"Bühler, André"
~person:"Kaiser, Sebastian"
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Memorable customer experiences : a research anthology
2
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
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ECONIS (ZBW)
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The business of events management
Beech, John
(
contributor
);
Kaiser, Sebastian
(
contributor
); …
-
2014
Persistent link: https://www.econbiz.de/10010376041
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2
The business of events management
Beech, John
(
contributor
);
Kaiser, Sebastian
(
contributor
); …
-
2014
Persistent link: https://www.econbiz.de/10013538855
Saved in:
3
Event-Marketing im Sport
Nufer, Gerd
;
Bühler, André
- In:
Marketing im Sport : Grundlagen und Trends des modernen …
,
(pp. 293-322)
.
2013
Persistent link: https://www.econbiz.de/10009705014
Saved in:
4
Tally ho, chocs away! : the Morgan motoring experiences
Beverland, Michael B.
- In:
Memorable customer experiences : a research anthology
,
(pp. 47-59)
.
2009
Persistent link: https://www.econbiz.de/10003902696
Saved in:
5
Hush, it's a secret : how trappist breweries create and maintain images of authenticity using customer experiences
Lindgreen, Adam
;
Beverland, Michael B.
- In:
Memorable customer experiences : a research anthology
,
(pp. 61-86)
.
2009
Persistent link: https://www.econbiz.de/10003902701
Saved in:
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