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type_genre:"Fallstudie"
~person:"Beverland, Michael B."
~person:"Kaiser, Sebastian"
~subject:"Motor vehicle"
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Memorable customer experiences : a research anthology
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Tally ho, chocs away! : the Morgan motoring experiences
Beverland, Michael B.
- In:
Memorable customer experiences : a research anthology
,
(pp. 47-59)
.
2009
Persistent link: https://www.econbiz.de/10003902696
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