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type_genre:"Fallstudie"
~person:"Beyersdorfer, Daniela"
~type_genre:"Guidebook"
~type_genre:"Lehrbuch"
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Harvard business review : HBR
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Preserve the luxury or extend the brand?
Beyersdorfer, Daniela
;
Dessain, Vincent
- In:
Harvard business review : HBR
89
(
2011
)
1/2
,
pp. 173-177
Persistent link: https://www.econbiz.de/10008822984
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Wie viel verträgt eine Premiummarke?
Beyersdorfer, Daniela
;
Dessain, Vincent
- In:
Harvard-Business-Manager : das Wissen der Besten
33
(
2011
)
3
,
pp. 92-96
Persistent link: https://www.econbiz.de/10008840971
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