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type_genre:"Firmeninformation"
~isPartOf:"Department of Economics discussion paper series / University of Oxford"
~isPartOf:"Working papers / Institute for Strategy and Business Economics, University of Zurich"
~subject:"Online-Marketing"
~type_genre:"Graue Literatur"
~type_genre:"Working Paper"
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Online-Marketing
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Digitale Plattform
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Consumer behaviour
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Advertising effects
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Online advertising and privacy
Cornière, Alexandre de
;
De Nijs, Romain
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2013
Persistent link: https://www.econbiz.de/10009732790
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Advertising pricing models in media markets : lump-sum versus per-consumer charges
Dietl, Helmut
;
Lang, Markus
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Lin, Panlang
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2012
Persistent link: https://www.econbiz.de/10009572472
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