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type_genre:"Forschungsbericht"
~accessRights:"restricted"
~type_genre:"Fallstudie"
~type_genre:"Sammelwerk"
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Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
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Services marketing cases in emerging markets : an asian perspective
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Starbucks Philippines : brewing a Filipino-American experience
Hota, Monali
;
Newlands, David
- In:
Services marketing cases in emerging markets : an asian …
,
(pp. 17-25)
.
2017
Persistent link: https://www.econbiz.de/10011537857
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The role of franchising on industry evolution : assessing the emergence of franchising and its impact on structural change
Beere, Rosalind
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2017
Persistent link: https://www.econbiz.de/10011588510
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Cultural convergence in emerging markets : the case of McDonald's in China and India
Jeon, Hyo Jin
;
Meiseberg, Brinja
;
Dant, Rajiv P.
; …
- In:
Journal of small business management : JSBM ; a joint …
54
(
2016
)
2
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pp. 732-749
Persistent link: https://www.econbiz.de/10011457350
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