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type_genre:"Forschungsbericht"
~subject:"Corporate reputation"
~type_genre:"Fallstudie"
~type_genre:"Sammelwerk"
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Corporate reputation
Fast-food industry
34
Schnellgastronomie
34
McDonald's Corporation
12
USA
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10
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8
Germany
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Balain, Shashi
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Cross-cultural and critical perspectives on brands
1
Handbuch Franchising und Cooperation : das Management kooperativer Unternehmensnetzwerke
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Leading HR
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ECONIS (ZBW)
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McDonald's UK : from corporate reputation to trust-based HR
Sparrow, Paul R.
;
Balain, Shashi
;
Fairhurst, David
- In:
Leading HR
,
(pp. 209-230)
.
2010
Persistent link: https://www.econbiz.de/10003976036
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2
Steuerung von Franchisenetzwerken : Identität und Reflexivität
Rometsch, Markus
;
Sydow, Jörg
- In:
Handbuch Franchising und Cooperation : das Management …
,
(pp. 451-469)
.
2010
Persistent link: https://www.econbiz.de/10008738563
Saved in:
3
Cultural paradoxes reflected in brand meaning : McDonald's in Shanghai, China
Eckhardt, Giana M.
;
Houston, Michael J.
-
2009
Persistent link: https://www.econbiz.de/10003785273
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