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type_genre:"Glossar enthalten"
~isPartOf:"Freiburger betriebswirtschaftliche Diskussionsbeiträge"
~type_genre:"Reprint"
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Zur Effizienz verschiedener Ausgestaltungsformen vergleichender Werbung : internationale Rechtslage, "state of the art" und Ergebnisse einer empirischen Studie
Tscheulin, Dieter K.
;
Helmig, Bernd
-
1998
Persistent link: https://www.econbiz.de/10000656969
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