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type_genre:"Glossar enthalten"
~isPartOf:"Journal of marketing communications"
~subject:"Advertising professionals"
~type_genre:"Arbeitspapier"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Conference paper"
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Advertisers' perceptions regarding the ethical appropriateness of new advertising formats aimed at minors
Daems, Kristien
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 438-456
Persistent link: https://www.econbiz.de/10012203323
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