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type_genre:"Government document"
~isPartOf:"CIO"
~subject:"Social web"
~subject:"Soziales Netzwerk"
~type_genre:"Case study"
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Köhler, Thomas R.
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CIO
HMD : Praxis der Wirtschaftsinformatik
11
Social Branding : Strategien - Praxisbeispiele - Perspektiven
9
Handbook of research on integrating social media into strategic marketing
7
Digital and social media marketing : a results-driven approach
6
Cases on strategic social media utilization in the nonprofit sector
5
Handbook of social media management : value chain and business models in changing media markets
5
Personalentwicklung 2.0 : Lernen, Wissensaustausch und Talentförderung der nächsten Generation
5
Social media and crisis communication
5
Corporate social responsibility in the digital age
4
Digital enterprise transformation : a business-driven approach to leveraging Innovative IT
4
JRC digital economy working paper
4
Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
4
Analyzing the strategic role of social networking in firm growth and productivity
3
Harvard business review : HBR
3
Knowledge management 2.0 : organizational models and enterprise strategies
3
Kommunikation als Erfolgsfaktor im Innovationsmanagement : Strategien im Zeitalter der Open Innovation
3
Long range planning : LRP ; international journal of strategic management
3
Psychology & marketing
3
Social-Media-Handbuch : Theorien, Methoden, Modelle
3
Virtual enterprises, communities & social networks : Workshop GeNeMe '11 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.09.2011 ; [eingebunden in die Gesamttagung "Wissens-Gemeinschaften 2011"]
3
A Gower book
2
Berichte aus der Betriebswirtschaft
2
Cases on innovations in educational marketing : transnational and technological strategies
2
Communicating corporate social responsibility : perspectives and practice
2
Contemporary issues in social media marketing
2
Customer-centric marketing strategies : tools for building organizational performance
2
Digitalisierung des Handels mit ePace : innovative E-Commerce-Geschäftsmodelle und digitale Zeitvorteile
2
Enterprise 2.0 - Die Kunst, loszulassen
2
Enterprise 2.0 - die Kunst, loszulassen
2
Enterprise Social Networks : Erfolgsfaktoren für die Einführung und Nutzung - Grundlagen, Praxislösungen, Fallbeispiele
2
Entrepreneurship marketing : principles and practice of SME marketing
2
Gabler Research
2
Handbook of research on business social networking ; Vol. 1
2
Harvard-Business-Manager : das Wissen der Besten
2
Implementing new business models in for-profit and non-profit organizations : technologies and applications
2
Institute for Prospective Technological Studies digital economy working paper
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International journal of networking and virtual organisations : IJNVO
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International journal of product development : IJPD
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International journal of technology marketing : IJTMkt
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Journal of business research : JBR
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Social-Media-Management : Chancen der Neuen Medien nutzen - Risiken für Unternehmen vermeiden ; mit sofort einsetzbaren Beispielen für Social Media Guidelines
Köhler, Thomas R.
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2011
Persistent link: https://www.econbiz.de/10009308411
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