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type_genre:"Graue Literatur"
~isPartOf:"ERIM Ph. D. series research in management / Erasmus Institute of Management"
~isPartOf:"Working papers in economics"
~subject:"Cognition"
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Social neuromarketing : the role of social context in measuring advertising effectiveness
Pozharliev, Rumen Ivaylov
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2017
Persistent link: https://www.econbiz.de/10011634723
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