//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Graue Literatur"
~person:"Aaker, Jennifer"
~person:"Austin, Robert D."
~person:"Grönroos, Christian"
~subject:"1987"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingtheorie"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
1987
Marketing theory
7
Marketingtheorie
7
Betriebliche Wertschöpfung
3
Value creation
3
Beziehungsmarketing
2
Customer integration
2
Dienstleistungsmarketing
2
Kundenintegration
2
Relationship marketing
2
Services marketing
2
Absatz
1
Aesthetics
1
Artists
1
Arts
1
Brand
1
Brand management
1
Communication
1
Consumer behaviour
1
Consumer goods
1
Creativity
1
Kommunikation
1
Konsumentenverhalten
1
Konsumgüter
1
Kreativität
1
Kunst
1
Künstler
1
Markenartikel
1
Markenführung
1
Marketing management
1
Marketingmanagement
1
Markt
1
Nordeuropa
1
Northern Europe
1
Product design
1
Produktgestaltung
1
Service-Dominant Logic
1
Service-dominant logic
1
Theory of value
1
Werttheorie
1
more ...
less ...
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Graue Literatur
Non-commercial literature
1
Language
All
English
1
Author
All
Aaker, Jennifer
Austin, Robert D.
Grönroos, Christian
Published in...
All
Meddelanden från Svenska Handelshögskolan
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Defining marketing: a market-oriented approach
Grönroos, Christian
-
1987
Persistent link: https://www.econbiz.de/10013400714
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->