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type_genre:"Graue Literatur"
~person:"Aaker, Jennifer"
~person:"Austin, Robert D."
~person:"Grönroos, Christian"
~subject:"Brand"
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Working paper series / Center for Responsible Business, University of California
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ECONIS (ZBW)
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When good brands do bad
Aaker, Jennifer
(
contributor
);
Fournier, Susan
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003747746
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