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type_genre:"Graue Literatur"
~person:"Burmann, Christoph"
~person:"Pfohl, Hans-Christian"
~subject:"China"
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Internationales Marketing
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Burmann, Christoph
Pfohl, Hans-Christian
Bohnet, Armin
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Du, Mingming
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Arbeitspapiere zur Unternehmensführung und Logistik
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Globale Markenführung in heterogenen Märkten : moderierte Wirkungsbeziehungen in der internationalen Markenimageperzeption im Bereich der Automobilindustrie
Burmann, Christoph
;
Stolle, Wulf
-
2008
Persistent link: https://www.econbiz.de/10009665204
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Apparel supply chain between Europe and China : a guide to apparel sourcing and distribution in China
Pfohl, Hans-Christian
;
Shen, Xin
-
2008
Persistent link: https://www.econbiz.de/10003782679
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