//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Handbuch"
~isPartOf:"Kohlhammer-Edition Marketing"
~isPartOf:"Springer eBook Collection"
~subject:"Markenführung"
~type_genre:"Lehrbuch"
~type_genre:"No longer published / No longer aquired"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Allgemeine Betriebswirtschaftslehre"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Betriebswirtschaftslehre
17
Business economics
16
Deutschland
12
Germany
12
Theorie
10
Theory
10
Marketing
4
Advertising
2
Psychology of advertising
2
Werbepsychologie
2
Werbestrategie
2
Werbung
2
Bankwirtschaft
1
Betriebswirtschaftsstudium
1
Brand management
1
Competitive strategy
1
Consumer behaviour
1
Deutschsprachiger Raum
1
Economic research
1
Economics of banking
1
Empirical method
1
Empirische Methode
1
German-speaking countries
1
Geschichte
1
Graduate business education
1
Handelsbetrieb
1
Handelsmarketing
1
History of economic thought
1
History of ideas
1
Ideengeschichte
1
Knowledge
1
Konsumentenverhalten
1
Management
1
Markenpolitik
1
Marketing management
1
Marketing theory
1
Marketingmanagement
1
Marketingstrategie
1
Marketingtheorie
1
more ...
less ...
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Handbuch
Lehrbuch
No longer published / No longer aquired
Bibliografie enthalten
1
Bibliography included
1
Textbook
1
Language
All
German
1
Author
All
Sattler, Henrik
1
Published in...
All
Kohlhammer-Edition Marketing
Springer eBook Collection
Springer eBook Collection / Business and Economics
2
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Markenpolitik
Sattler, Henrik
-
2001
Persistent link: https://www.econbiz.de/10001456140
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->