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type_genre:"Handbuch"
~isPartOf:"Strategisches Marketingmanagement"
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Organizing media: mastering the challenges of organizational change : [this book, developed out of the MMTC workshop "Organizing Media" held in Gothenburg, Sweden, in October 2006]
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Strategien der Internationalisierung : Fallstudien und Fallbeispiele ; mit ca. 160 Abbildungen und 400 Fragen und Aufgaben
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Bewertung von Markenlizenzierungspotenzialen : ein Modellentwurf als Entscheidungsgrundlage für die Vergabe von Markenlizenzen
Siebert, Sebastian
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2009
Persistent link: https://www.econbiz.de/10003920765
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