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type_genre:"Handbuch"
~subject:"Brand management"
~type_genre:"Case study"
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Marketinghandbuch Licensing : Brands und Lizenzthemen professionell vermarkten
Brandt, Stefanie
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2011
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1. Aufl.
Persistent link: https://www.econbiz.de/10009157777
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Bewertung von Markenlizenzierungspotenzialen : ein Modellentwurf als Entscheidungsgrundlage für die Vergabe von Markenlizenzen
Siebert, Sebastian
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2009
Persistent link: https://www.econbiz.de/10003920765
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