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type_genre:"Hochschulschrift"
type_genre:"Working Paper"
~person:"Diehl, Sandra"
~subject:"United States"
~type_genre:"Aufsatz im Buch"
~type_genre:"Handbuch"
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Diehl, Sandra
Sutter, Matthias
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Balafoutas, Loukas
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Bridging the gap between advertising academia and practice
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ECONIS (ZBW)
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The effects of different ad appeals in non-prescription drug advertising : a cross-cultural investigation
Koinig, Isabell
;
Diehl, Sandra
;
Mueller, Barbara
- In:
Bridging the gap between advertising academia and practice
,
(pp. 266-280)
.
2017
Persistent link: https://www.econbiz.de/10011540397
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2
Pharmaceutical advertising as a source of consumer self-empowerment : evidence from four countries
Koinig, Isabell
-
2016
Persistent link: https://www.econbiz.de/10011429121
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