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type_genre:"Hochschulschrift"
~isPartOf:"Application of gaming in new media marketing"
~type:"article"
~type_genre:"Advisory report"
~type_genre:"Aufsatz im Buch"
~type_genre:"Conference proceedings"
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Application of gaming in new media marketing
Strategisches Management für Film- und Fernsehproduktionen : Herausforderungen, Optionen, Kompetenzen
32
Zur Ökonomie der Unterhaltungsproduktion
14
Business of bollywood : the changing dimensions
11
Management kreativitätsintensiver Prozesse : Theorien, Methoden, Software und deren Anwendung in der Fernsehindustrie
9
Creative industries and developing countries : voice, choice and economic growth
8
International Perspectives on Business Innovation and Disruption in the Creative Industries : Film, Video and Photography
7
Economics of art and culture : invited papers at the 12th international conference of the Association of Cultural Economics International
3
Ökonomie, Qualität und Management von Unterhaltungsmedien
3
Aesthetic leadership : managing fields of flow in art and business
2
Creative labour : working in the creative industries
2
Exploring the rise of fandom in contemporary consumer culture
2
Globalisierung der Medien? : Medienpolitik in der Informationsgesellschaft ; [Jahrestagung des gemeinsamen Arbeitskreises "Kommunikation und Politik" der Deutschen Gesellschaft für Publizistik- und Kommunikationswissenschaft (DGPuK) und der Deutschen Vereinigung für Politische Wissenschaft (DVPW) vom 13. - 14. Feburuar 1998 im Haus Rissen in Hamburg]
2
Handbook of social media management : value chain and business models in changing media markets
2
Handbook on the economics of leisure
2
International cultural policies and power
2
Kreative gründen anders! : Existenzgründungen in der Kulturwirtschaft ; ein Handbuch
2
Technology and creativity : production, mediation and evaluation in the digital age
2
The media industries and their markets : quantitative analyses
2
Video Media Competition : regulation, economics, and technology
2
Web 2.0 : neue Perspektiven für Marketing und Medien
2
A handbook of alternative theories of public economics
1
Advertising in new formats and media : current research and implications for marketers
1
After leadership
1
Analyzing the strategic role of social networking in firm growth and productivity
1
Applying care ethics to business
1
Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
1
Ausgewählte aktuelle Themen der Versicherungswirtschaft : akademische Festschrift für Dr. rer. pol. Wilhelm Kittel
1
Ausweg Wachstum? : Arbeit, Technik und Nachhaltigkeit in einer begrenzten Welt
1
Betriebswirtschaftslehre und betriebliche Praxis : Festschrift für Horst Seelbach zum 65. Geburtstag
1
Beyond the global crisis : structural adjustments and regional integration in Europe and Latin America
1
Business and management issues in the global and digital era : Indonesian perspectives
1
Business environment in India : some aspects
1
Business history and international business
1
Business in Britain in the twentieth century
1
Causes and symptoms of socio-cultural polarization : role of information and communication technologies
1
Closed-loop supply chains : new developments to improve the sustainability of business practices
1
Cluster genesis : technology-based industrial development
1
Consumer behavior, organizational development, and electronic commerce : emerging issues for advancing modern socioeconomies
1
Consumer tribes in tourism : contemporary perspectives on special-interest tourism
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Gamification in entertainment industry : glimpses from Indian film industry
Sharma, Savita
;
Somani, Adarsh
- In:
Application of gaming in new media marketing
,
(pp. 236-243)
.
2019
Persistent link: https://www.econbiz.de/10011914237
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